Investing in Wellbeing Economics
Portugal has a set of opportunities for investment in the Wellbeing Economy. From technology applied to health, to the creation of blue zones integrated in Portuguese cities and towns, to investment in production projects and healthy eating.
Our aim is to study and disseminate investment opportunities.
A diverse selection of projects includes a wide range of investment opportunities that will showcase a new ecosystem with solutions in the areas of energy, engineering and manufacturing, precision medicine, as well as AI applications in healthcare, in next generation electronic devices and in the creation of national solutions for cryptocurrencies.
The Wellbeing Economy is an opportunity for much needed investment in both European economies and the people who drive them. Improving and promoting health and wellbeing will lead to more stable societies, sustainable growth and reduced inequalities.
For example, in the area of health, EuroHealthNet has launched an important tool for progress: an information guide to financing health promoting services. It demonstrates how to make transitions between spending on cures and treatments and investing in preventive approaches to improve health and wellbeing. It explores how resources and capacities can be mobilised to help finance these transitions and contribute to a "Wellbeing Economy".
On the other hand, we will have to address the social, economic and environmental challenges we face today and so we need to rethink the status quo. Governments and other institutions around the world need to embrace new ways of thinking and actively engage in widespread systems innovation in order to make real progress towards a healthier and more prosperous world.
Yet most continue to frame their work within traditional economic models. This framing often manifests itself in downstream measures, such as: treating respiratory diseases exacerbated by air pollution rather than investing in public transport; rebuilding after floods caused by climate change rather than divesting from fossil fuels and investing in clean energy; or focusing on poor diet-related health interventions rather than improving agricultural supply chains and encouraging consumer demand for healthy food.
While efforts to mitigate the effects of larger problems are vitally important, they do not attend to their root causes and interconnections. In this way we want to point to new solutions and investment projects.